This program explores the challenges of product and brand portfolio management in a complex and fast-changing, digital marketplace. Participants will develop core concepts and build a toolkit to: • Understand today’s transformational market forces and the impact of these on best practice • Apply marketing best practice to product development to generate innovative market offerings Participants will apply the tools and concepts from the program to their action learning project.

• Type Learning
• Level Foundational
• Time Days
• Cost Paid