SAS - Humber College Academic Specialization in Marketing Analytics
Issued by
SAS
Graduates of the Bachelor of Commerce – Marketing program at the Longo Faculty of Business, Humber College, are recognized for their skills using SAS with a SAS Specialization in Marketing Analytics. From data preparation to advanced analytics and visualization, students complete their degree with a robust analytical skillset, and enter the workforce able to effectively measure marketing and customer assets, apply regression analysis, and optimize marketing strategies and campaigns.
Additional DetailsSkills
- Analyzing Segmentation And Targeting
- Data Mining
- Data Modeling
- Data Visualization
- Marketing Analytics
- Market Response Modeling
- Measuring Customer Preferences
- Optimizing Digital Advertising With Analytics
- Predicting And Managing Customers’ Lifetime Value
- SAS Enterprise Miner
- SAS Programming
- Statistical Analysis
- Text Analysis
- Time Series Analysis
- Using Data For Positioning Brand