SAS 360 Direct – Defining the Marketing Data and Business Contexts

Issued by SAS

This course prepares you to build, extend, and maintain the on-premises data needed for SAS 360 Direct using SAS Information Map Studio. Next, you will learn how to create, maintain, and update Business Contexts upon which SAS 360 Direct campaigns are based.

Skills

Data Management
Digital Marketing
SAS Customer Intelligence 360

Earning Criteria

The owner of this badge completed SAS 360 Direct – Defining the Marketing Data and Business Contexts.