The Marketing Certificate from Texas A&M
  • Type Validation
  • Level Foundational
  • Time Weeks
  • Cost Paid

The Marketing Certificate from Texas A&M

Issued by Pathstream

Earners of the Marketing Certificate have gained foundational skills necessary for marketing roles in any industry. These skills include SWOT analysis, brand management, and social media advertising. They are able to complete customer journey mapping, select marketing objectives & metrics, and create effective social media content.

  • Type Validation
  • Level Foundational
  • Time Weeks
  • Cost Paid

Skills

  • Ad Reporting & Analysis
  • Brand Management
  • Content Creation
  • Copywriting
  • Customer Journey Mapping
  • Digital Marketing
  • Influencer Marketing
  • Marketing Metrics
  • Marketing Objectives
  • Social Media Advertising
  • Social Media Marketing
  • SWOT Analysis

Earning Criteria

  • Complete a 2-course certificate program in digital marketing
  • Complete a curriculum of assessments that demonstrate proficiency in digital marketing strategy and social media marketing