The Marketing and Technology Certificate from Texas A&M
Issued by
Pathstream
Earners of the Marketing and Technology Certificate have gained foundational skills necessary for marketing roles across a range of companies. These skills include market positioning, audience segmentation, marketing analytics, performance optimization, and social media marketing. They are able to develop comprehensive digital marketing plans and analyze performance using Google Analytics. They can also develop advertising campaigns using Facebook Ads and other tools.
- Type Validation
- Level Foundational
- Time Weeks
- Cost Paid
Skills
- A/B Testing
- Audience Segmentation
- Brand Positioning
- Facebook Ads
- Google Analytics
- Marketing Analytics
- Personas
- Social Media Marketing
Earning Criteria
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Complete a 3-course certificate program in digital marketing co-developed by Facebook and Pathstream
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Complete a curriculum of project-based assessments that demonstrate proficiency in digital marketing
Standards
This certificate program is aligned with the Facebook Blueprint Certified Digital Marketing Associate exam.
This certificate program is aligned with the Google Analytics Individual Qualification exam.