- Type Validation
- Level Foundational
- Time Weeks
- Cost Paid
The Facebook Digital Marketing Certificate from University of Vermont
Issued by
Pathstream
Earners of the Facebook Digital Marketing Certificate have gained foundational skills necessary for marketing roles across a range of companies. These skills include content marketing, branding, analytics, social media, search and display advertising, and email marketing. They are able to develop digital marketing plans, create content strategy briefs, and analyze a target audience using Google Analytics. They can develop campaigns using Facebook Ads, Search and Display Ads, and email marketing.
- Type Validation
- Level Foundational
- Time Weeks
- Cost Paid
Skills
Earning Criteria
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Complete a 6-course certificate program in digital marketing co-developed by Facebook and Pathstream
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Complete a curriculum of project-based assessments that demonstrate proficiency in digital marketing
Standards
Associate level exam covering foundational advertising concepts on Facebook, Instagram and Messenger.