The Digital Marketing Certificate from Texas A&M
  • Type Validation
  • Level Foundational
  • Time Weeks
  • Cost Paid
Additional Details

The Digital Marketing Certificate from Texas A&M

Issued by Pathstream

Earners of the Digital Marketing Certificate have gained foundational skills necessary for marketing roles across a range of companies. These skills include market positioning, audience segmentation, marketing analytics, performance optimization and social media marketing. They are able to analyze performance using Google Analytics and develop advertising campaigns using Facebook Ads and other tools.

  • Type Validation
  • Level Foundational
  • Time Weeks
  • Cost Paid
Additional Details

Skills

  • A/B Testing
  • Audience Segmentation
  • Facebook Ads
  • Google Analytics
  • Marketing Analytics
  • Marketing Position
  • Performance Optimization
  • Personas
  • Social Media Marketing

Earning Criteria

  • Complete a 3-course certificate program in digital marketing co-developed by Facebook and Pathstream
  • Complete a curriculum of assessments that demonstrate proficiency in digital marketing