The Advanced Marketing Certificate from Texas A&M
  • Type Validation
  • Level Foundational
  • Time Weeks
  • Cost Paid

The Advanced Marketing Certificate from Texas A&M

Issued by Pathstream

Earners of the Advanced Marketing Certificate have gained more advanced skills necessary for marketing roles in any industry. These skills include data visualization, content marketing, and brand management. They are able to select marketing metrics & KPIs, use Google Analytics to make impactful decisions, and use Search Engine Optimization (SEO) to boost advertising effectiveness.

  • Type Validation
  • Level Foundational
  • Time Weeks
  • Cost Paid

Skills

  • A/B Testing
  • Brand Management
  • Consumer Behaviour
  • Content Marketing
  • Conversion Rate Optimization
  • Data Visualization
  • Google Analytics
  • Marketing Metrics & KPIs
  • SEO
  • UX/UI Design for Marketing

Earning Criteria

  • Complete an advanced 2-course certificate program in digital marketing
  • Complete a curriculum of project-based assessments that demonstrate advanced proficiency in digital marketing strategy and analytics