Social Media and Analytics Badge - Undergraduate
Issued by
Grand Valley State University
The social media and analytics badge, offered by the School of Communications, will train you in the strategic use of social media, data analytics, and campaign planning. You will explore current research and best practices for social media strategies, analytics, and public relations and advertising campaign management. You will learn to make data-driven decisions to formulate plans, identify research priorities, determine evaluation tactics, and measure campaign success.
Additional DetailsEarning Criteria
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CAP 330 - Social Media Strategy (3 credits), CAP 331 - Social Media Analytics (3 credits), CAP 415 - Social Media Campaigns (3 credits)