Rajasthan Royals Professional Certificate in Social Media Marketing

Rajasthan Royals Professional Certificate in Social Media Marketing

Issued by Deakin University

Earners of Rajasthan Royals Professional Certificate in Social Media Marketing have gained valuable knowledge and insights into the rapidly growing fields of sports marketing & social media marketing. They have also gained insights into the core drivers of events and facility business streams and how they operate in a local, national and global context. This course is offered in partnership with Deakin University and Digital Vidya.

Skills

Earning Criteria

  • The course material integrates video-based learning content from industry experts, exclusive case studies by Rajasthan Royals management team, hands on exercises and doubt clearing sessions. To complete the course, earners completed four modules that comprised a mix of theory and masterclass and assignments.
  • Module 1: Introduction to the Course - Earners got the opportunity to be introduced to the Program & Certification by Deakin University, to the Sports Marketing Industry by Rajasthan Royals and to the Digital Marketing Landscape by Digital Vidya. They also learned about how to become an influencer and various aspects of content creation.
  • Module 2: Earners got the opportunity to learn about content planning, content categories, different content format for different platforms, Hootsuite, creation and building, aspects community management like establishing connects and getting followers, organising offline events and hashtag, Facebook events influencer marketing and chatbots like Messenger, Chatfuel and WhatsApp Business API
  • Module 3: Earners got the opportunity to learn about Social Media Dark Arts, Facebook Business Manager, Social Media Ads creation process • Campaign Objectives • Ad Targeting • Ad types and Best Practices, Boost post and Instagram ads and Templates and Scheduling
  • Module 4: Digital Sports Marketing - The Rajasthan Royals Way! Earners learned about Introduction to Sports Marketing • Masterclass: How is digital marketing different for a sports brand compared to others • How social media becomes the inside access to Royals for fans • Case Study Exercises • Masterclass: Secrets to becoming the most entertaining brand in the digital world • How does digital marketing add value to the overall Royal’s ecosystem beyond engaging the fanbase • Assignment