Earning Criteria

• This credential is verified by Deakin University.
• Credential submissions are assessed by academic and industry practitioners with relevant experience.
• The submission process is evidence based and successful achievement of a credential requires a portfolio of evidence, a written reflection and a video testimony showcasing the relevant skills and knowledge at the expected level. The submission has addressed and demonstrated all criteria listed below:
• Monitors and assesses factors impacting digital marketing (i.e. market dynamics, competitor actions, online sales, technology disruptions and business change).
• Assesses analytics and contextual information relating to target audience needs to more effectively implement a digital marketing strategy.
• Consults with stakeholders and analyses data and insights to accurately target digital media solutions.
• Monitors and assures compliance of digital marketing activities with all relevant company policies, industry standards and regulatory requirements (e.g. the Australian Privacy Principles).
• Reviews and makes recommendations for innovation opportunities for products and processes.
• Assesses marketing technology platforms for business need.