Digital Advertising operations
Issued by
Deakin University
Digital Advertising Operations, Deakin University’s microcredential co-designed with the Interactive Advertising Bureau (IAB) gives learners the essentials of digital advertising operational requirements and skills from a seller’s perspective – the publishers, media owners, and ad networks.
- Type Experience
- Level Advanced
- Time Weeks
- Cost Paid
Skills
Earning Criteria
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This microcredential gives the earner bankable credit (0.5 credit points) towards one or more specified postgraduate degrees (award courses) at Deakin University. The credit is redeemed on successful application to study for the degree.
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Assess a client brief, demonstrating how to articulate and produce a response in a series of steps. The Steps will include a client brief review, planning for which media types to include as part of the response, optimising the campaign using the DSP of your choice and evaluating the campaign.
Standards
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia. The role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia. We are a registered not-for-profit organisation with membership fees and revenue generated invested back in