Earning Criteria

• This credential is verified by Deakin University.
• Credential submissions are assessed by academic and industry practitioners with relevant experience.
• The submission process is evidence based and successful achievement of a credential requires a portfolio of evidence, a written reflection and a video testimony showcasing the relevant skills and knowledge at the expected level. The submission has addressed and demonstrated all criteria listed below:
• Promotes a customer-centric culture and collaborates across the business to assure business-wide alignment and accountability for customer-centric outcomes being understood and delivered business-wide.
• Develops a customer experience strategy and implementation mechanisms for the organisation or function.
• Holds leadership accountable for delivering on customer experience initiatives.
• Collaborates to design and implement ways of working consistently with a human-centred design approach for internal and external customers.
• Oversees research and investigations into factors impacting the current and future customer experience and communicates these insights to influence strategic decision making and investment priorities.